Qualcomm's Premium Smartphone Chip Problem

A Qualcomm chip platfotrm.
A Qualcomm chip platfotrm.

Wireless chip giant Qualcomm (NASDAQ:QCOM) is the leading vendor of smartphone applications processors and cellular baseband processors (these components are often -- though not always -- integrated into a single chip). According to research firm Strategy Analytics, Qualcomm had a 42% revenue share of the smartphone applications processor market in the first half of 2017.

A significant part of Qualcomm's success in the smartphone applications processor market has been a result of its strategy of building a broad portfolio of processors with feature sets and cost structures tailored to everything from $100 smartphones all the way to $800-plus flagship phones.


One problem that Qualcomm faces in the premium portion of the market -- a part of the market that highly values chip performance and features -- is that the most successful high-end smartphone makers are stepping up their efforts to design their own chips.



https://www.fool.com/investing/2018/01/13/qualcomm-incs-premium-smartphone-chip-problem.aspx

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